I started working at Condé Nast in August 2007, when I joined the Special Projects team at CondéNet, where we mostly built Facebook apps.
Towards the end of the summer of 2008, Condé launched a Style.com iPhone app for the newly launched App Store, but the project was outsourced to a vendor. Deciding that I could learn Objective-C & Cocoa Touch, I embarked on a side project to build a prototype for Epicurious that allowed you to find and cook great recipes. This convinced management that app development wasn't rocket science and paved the way to ship my first app: Wired.com Product Reviews.
Shortly thereafter, we got the greenlight for Epicurious, which launched in April 2009. Up til this point, I was the only iOS developer at Condé Nast.
Around this time, CondéNet merged with the magazine side of the company to form Condé Nast Digital. A few of us decided to embark on a potentially disruptive idea – to publish glossy magazines on the iPhone. I led a team of 3 developers to publish GQ's 2009 Men of the Year issue in November 2009 on the iPhone as an experiment.
Immediately after launch, the CEO of Condé Nast insisted we keep publishing. While we worked to incorporate an in-app purchase workflow, we published 2 other issues as single-issue apps.
With the advent of the iPad upon us, I led a team of several developers to simultaneously create iPad versions of both Epicurious & GQ, both of which launched the same day as the iPad. We subsequently launched Vanity Fair & Glamour on the magazine platform, before the product was phased out at the end of the year in favor of the Adobe platform.
At the beginning of 2011, the Interactive Product Group was formed at Condé Nast. We consisted of four technologists across design, product, & engineering. We were created based on past success in the mobile space, with the hopes of creating new brands & products that didn't necessarily fall into traditional lines of revenue for the company.
On June 1, 2011, we launched Idea Flight, a utility that would allow you to share presentations, documents, designs, or any other PDF across multiple iPads. We had great feedback from both press & users, even garnering praise from Jeff Weiner, CEO of LinkedIn, and Robert Stephens, CTO of Best Buy.
The basic idea of Idea Flight was to allow you to ditch both paper decks & projectors, and thus allow for both high resolution of content and control over the consumption experience. Internally, we used the app even for day-to-day work like meeting agendas.